Top Gas Utility Companies To Own In Right Now

Top Gas Utility Companies To Own In Right Now: Marketo Inc (MKTO)

Marketo, Inc. (Marketo), incorporated on December 17, 2009, provides cloud-based marketing software platform that enables organizations to engage in modern relationship marketing. The Companys software platform is designed to enable the execution, management and analytical measurement of marketing activities, helping organizations to acquire new customers. The Companys platform includes marketing automation, social marketing, sales insight and revenue analytics. Its customer base includes 2,000 customers across a range of industries, including business services, consumer, financial services, healthcare, manufacturing, media, technology and telecommunications. The Company provides its solutions on a subscription basis. Effective December 19, 2013, Marketo Inc acquired Insightera Ltd.

The Company designs, builds and markets a suite of integrated applications to address the needs of modern marketing professionals. The Companys customers use these applica tions individually and in combination to streamline and automate marketing processes; develop, retain and extend customer relationships, and measure the positive impact on revenue of marketing programs. Its platform and suite of applications is hosted and delivered over the Web using a cloud-based, or software as a service (SaaS) model, and is built using a multi-tenant architecture. The Company markets and sells its enterprise applications as: Marketo lead management, which includes the core Marketo platform, plus all of the marketing automation capabilities available on the platform; Marketo social marketing, which enables social media campaigns, such as referrals, sweepstakes, and other customer engagement campaigns, and also includes features to add social marketing extensions to traditional marketing campaigns; Marketo sales insight, which provides insights to salespeople about their customers and prospects, and Marketo revenue cycle analytics, which is a suite! of analy tic tools, analyzers, and ad hoc reporting capabilities taki! ng advantage of its time-series analytics engine.

The Company has built a suite of applications that run on its platform. The applications include marketing automation, social marketing, sales insight and revenue analytics. Marketing automation provides a set of capabilities for marketers to create, automate, and track personalized multi-channel marketing campaigns and relationship-marketing workflows. It includes functionality for marketers to finely segment their prospect and customer database based on collected demographic and behavioral data; generate custom Web pages without programming; send batch and individual personalized marketing messages over email, short message service (SMS) text, and other channels; streamline the entire process of running online (e.g., webinar) and offline (e.g., trade show) marketing events, and to execute multi-step lead nurturing and relationship-marketing campaigns that can run over days, weeks, or months.

Social marketing enables marketers to run social media marketing campaigns, as well as to an increase traditional marketing campaigns with a social marketing aspect in order to amplify marketing messages across social networks. Its solution lets marketers add intelligent social sharing buttons to existing Web content and videos; publish new Facebook pages with the touch of a button; build social engagement applications, such as polls, sweepstakes, and referral offers to engage their audience and promote social cross-posting, and increase existing customer and prospect information with social profiles and sharing behavior.

Sold on a per-seat basis, the Company offers sales insight application to customers utilizing Microsoft dynamics customer relationship management (CRM) or salesforce.com as their CRM system. Revenue Analytics provides a range of ways to help companies understand the correlation between marketing programs and revenue outcomes, and incl! udes: a l! ibrary of operational reports detailing e-mail and landing page per! formance,! Web activity, and lead performance; intuitive analyzers that show the influence of marketing on individual customer outcomes; analytics that compute and illustrate the impact, effectiveness and return on investment of marketing programs individually and in aggregate, and an ad-hoc report builder for completely customized reports and dashboards.

The Company competes with Act-On, Eloqua, Aprimo, HubSpot, SAS Institute, Unica, ExactTarget, Responsys, Silverpop, Oracle Corporation and SAP AG.

Advisors' Opinion:

• [By Evan Niu, CFA]

  What: Shares of Marketo (NASDAQ: MKTO  ) have dropped like a rock today, down by as much as 12% following an analyst downgrade.

  So what: UBS dropped its rating on the marketing software maker from "neutral" to "sell," while keeping its $22 price target unchanged. The firm is concerned about Marketo's valuation, since shares have nearly doubled in less than two months since going public at $13.

• [By David Zeiler]

  8. Marketo Inc. (Nasdaq: MKTO): Marketo is a cloud-based marketing software platform, which puts it smack-dab in the heart of one of the hottest sectors in tech. MKTO went public May 17 with an offer price of $13 a share. It rose 64% on its first day, and currently trades at about $33.87, an increase of just over 160.54% from the offer price.

source from Top Penny Stocks For 2015:http://www.seekpennystocks.com/top-gas-utility-companies-to-own-in-right-now.html